Business Studies

 

Intent

The Business Studies curriculum aims to develop students’ enterprise skills and prepare them for the world of work. Our Key Stage 4 curriculum is designed to allow students to develop and practise their enterprise skills in a safe environment, which in turn helps them to feel more capable and confident in their own abilities. The OCR Enterprise and Marketing course aims for students to develop applied knowledge and practical skills in enterprise and marketing. The practical and theoretical elements will prepare learners for further study of qualifications in enterprise, marketing or business. 

 

 Students will be introduced to the world of small businesses, learn about entrepreneurship and how to start a business. They will develop essential knowledge and understanding of enterprise and marketing concepts, plus the skills to design a business proposal, create a brand identity, promotional plan and pitching skills, in order to pitch a specific business product proposal to an external audience.

 

Our Key Stage 5 curriculum aims to promote and encourage students’ personal development of knowledge and skills relevant to the business world through practical participation in a range of vocational business activities, to promote an understanding of how to make a business effective and manage money. The curriculum is designed to give students an in-depth knowledge of how businesses work, from small enterprises to international corporations and provide students with the knowledge, understanding and skills necessary to prepare them for employment or higher education. Our vision is for every student to develop essential enterprise and life skills, knowledge and confidence they need to succeed in the changing world of work.

 

Term 1 2 3
Year 9 Introduction to business

 

Students’ first exposure to the subject area of Business is in year 9, therefore they have limited skills and knowledge that they can bring with them into year 9.

 

The first half term programme has been designed to introduce the subject and provide the students with an idea as to what Business is about.

Students will spend the first term learning about different business concepts to give them an insight into the world of business and into the OCR Enterprise and Marketing course.

 

Key concepts such as the marketing mix, enterprise, risk & reward business objectives, adding value, competition and marketing mix will prepare them for the units ahead.

 

They will also learn about basic business finance in order to test their numeracy skills and ensure they are equipped for the course ahead. They will learn how to calculate relevant business finance such as revenue, cost, profit, breakeven and margin of safety, as part of their curriculum.

 

Students will also be taught how to develop their exam skills and techniques right from the start, in order to test their literacy skills and ensure they are equipped to answer questions in line with the key exam assessment outcomes. They will be expected to apply this in all their extended writing for both homework and classwork, in order to ensure good practice right from the start and develop their exam skills competency.

 

In year 9 students will cover unit RO64 – Enterprise and Marketing concepts. This first unit underpins the wider learning in this qualification. Learners will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification.

 

There are 6 Learning objectives to be completed in in the Unit R064. Students will start with LO1 Understand how to target a market, where learners will understand how and why customer segmentation is used and how to target a customer market.

 

Continue R064 Enterprise marketing concepts

 

Sequencing – Knowledge is delivered and accumulated in a logical, cumulative progression in line with the schemes of work. Therefore, learners will continue with LO2 which is about understanding what makes a product or service financially viable and LO3 to understand product development.

 

Revisit finance skills – students will revisit finance skills learnt in term 1, to enable them to apply this to the curriculum content and exam papers.

 

Retrieval Practice – Students are given the opportunity to revisit content. Interleaving is used. Low stakes quizzes and knowledge organisers also assist students.

 

Data from formal assessment will be used to identify areas of weakness, which will then be retaught before moving on to LO4.

 

 

 

 

 

 

 

Continue R064 Enterprise marketing concepts

 

The final four learning objectives will be covered from LO3 to LO6.

 

Revision

End of year revision which will be based on students request and any topics that may support business understanding and developing further knowledge.

 

Retrieval Practice – Students are given the opportunity to revisit content in preparation for their end of year exam. We will revisit exam skills learnt in term 1 to prepare students to complete a full exam paper on RO64.

 

Data from formal assessment will be used to identify areas of weakness, which will then be retaught before moving on to RO65.

 

The elements learnt in RO64 will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.

 

Learners will start completing a series of preparation tasks before fully starting RO65 in year 10.

Year 10 Unit RO64 Enterprise and Marketing Concepts Written Paper (exam unit)

 

In year 10 students will revisit RO64 and cover course content again ready to sit the first attempt of RO64.

 

L01 & LO2 had been covered in lessons prior to the lockdown, however, these will be retaught at the beginning of the term and students will be given a formal assessment on these areas by the end of September.

 

Data from formal assessment will be used to identify areas of weakness, which will then be retaught before moving on to LO3. LO3 to LO6 will be taught for the first time in lessons, as most students failed to complete the work set on these topics Google classroom during the lockdown.

 

End of term revision which will be based on students’ request and any topics that may support business understanding and developing further knowledge.

 

Retrieval Practice – Students are given the opportunity to revisit content in preparation for their end of year exam for DCP2. We will revisit exam skills learnt in year 9, to prepare students to complete a full exam paper on RO64.

 

 

Unit RO64 Enterprise and Marketing Concepts Written Paper (exam unit)

 

 

Students will start the term with an opportunity to apply their knowledge and exam skills and complete a full exam paper for the first time.

 

Data from formal assessment will be used to identify areas of weakness, which will then be retaught before moving on to RO65.

 

RO65 – Design a Business Proposal.

 

The students will also cover coursework unit RO65.In the second unit learners will develop the skills to design a business proposal to meet a specific business challenge. Learners will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. The knowledge and skills developed by completing this unit will assist learners in the third topic of this qualification.

 

 

Unit RO64 Enterprise and Marketing Concepts Written Paper (exam unit)

 

 

This term we will undertake intensive revision of the RO64 content and revisit exam skills previously learnt to prepare students for their first attempt of the RO64 external exam.

 

This will be the focus of the term. Students will regularly complete practice exam papers which will be assessed. Assessment will be clearly focused and varied depending on purpose. Assessments are planned to ensure high validity and reliability. Feedback is focused to enable students to improve on weak areas before their external exams.

 

Year 11  

RO66 – Market and Pitch and Business Proposal (Coursework, weighting 25%)

 

In the third unit, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Students will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered. The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business. Students by the end of the course should be extremely confident on the following skills; identification, understanding, application, analysis and evaluation and a number of transferrable skills will also be obtained throughout this qualification such as cognitive, interpersonal and intrapersonal skills.

 

LO1 and LO2 will be re-taught as some students failed to engage with the work during lockdown, before delivering LO3 and LO4 for the first time.

 

We will revisit RO65 for a selection of students who did not complete their RO65 Coursework improvements before the lockdown. This was due to be submitted in May 2020, but was cancelled due to the lockdown. This will now be resubmitted in January 2021 as a coursework re-entry to improve grades.

 

There will be intensive revision of the RO64 content and exam skills previously learnt to prepare students for their second attempt of the RO64 external exam.

 

Unit R066: Market and Pitch a Business Proposal

 

Students will start the term with an opportunity to apply their knowledge and exam skills and complete some exam paper before their exam retake on RO64.

 

RO65 Coursework will be submitted for a second time and RO66 will be submitted for the first time.

 

RO66 grades will be published in March; any student who needs to improve their grade will be expected to do their final improvements before resubmission in May 2021.

Unit R066: Market and Pitch a Business Proposal

 

Students resubmitting will complete their final improvements.

Year 12  

Introduction to Business

 

Just like year 9, some students first exposure to the subject area of Business is in year 12. As they have they have limited skills and knowledge, the first half term programme is designed to introduce the subject and provide the students with an idea as to what Business is about.

 

They will also learn about basic business finance in order to test their numeracy skills and ensure they are equipped for the course ahead.  Students will also be taught how to develop their exam skills and techniques right from the start, in order to test their literacy skills and ensure they are equipped to answer questions in line with the key exam assessment outcomes. They will be expected to apply this in all their extended writing for both homework and classwork, in order to ensure good practice right from the start and develop their exam skills competency.

 

 

Unit 1: Exploring Business

This unit is an introductory unit. It is fundamental to, and supports, all other units in the programme.

 

In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.

 

 

Continue Unit 1: Exploring Business and submit coursework for sampling.

 

Unit 2: Developing a Marketing Campaign ( exam unit)

 

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed and explore different stages of the process that a business goes through.

 

Students are expected to demonstrate knowledge and understanding of marketing principles, concepts, processes from Unit 1, to enable them to analyse and evaluate marketing data to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments.

 

 

Unit 2: Developing a Marketing Campaign

 (exam unit)

 

This term we will undertake intensive revision and preparations for the Set Task Assessment. We will revisit exam skills learnt in Term 1 to prepare students for their exam.

 

Unit 3: Personal and Business Finance

 

This unit includes aspects of both personal and business finance.

 

Learners study the purpose and importance of personal and business finance. They will develop the skills and knowledge needed to understand, analyse and prepare financial information.

 

This unit will give learners the knowledge and

understanding to manage their personal finances and will give them a background to business

finance and accounting as they progress to employment or further training.

Year 13  

Continue Unit 3: Personal and Business Finance

 

Retrieval Practice – Students are given the opportunity to revisit Topic A from last year using low stakes quizzes and knowledge organisers. They will then continue with Topic B on Personal Finance before proceeding to Topics C, D,E, and F on Business finance.

 

Sequencing – Knowledge is delivered and accumulated in a logical, cumulative progression in line with the schemes of work.

 

 

At the end of the term we will undertake intensive revision of the Unit 3 content and revisit exam skills previously learnt to prepare students for their first attempt of the Unit 3 external exam in January. This will be the focus. Students will regularly complete practice exam papers which will be assessed. Assessment will be clearly focused and varied depending on purpose. Assessments are planned to ensure high validity and reliability. Feedback is focused to enable students to improve on weak areas before their external exams.

 

Students will end the term with an opportunity to apply their knowledge and exam skills and complete a full exam paper for the first time. Data from formal assessment will be used to identify areas of weakness, which will then be addressed and retaught before their exam.

 

 

Unit 3: Personal and Business Finance external exams

 

Students will start the term with an opportunity to apply their knowledge and exam skills and complete exam papers before their exam in January.

 

Before the exam, we will revisit finance skills learnt in term 1, to enable students to apply them to the curriculum content and exam papers.

 

There will also be retrieval practice whereby students are given the opportunity to revisit content. Interleaving is used. Low stakes quizzes and knowledge organisers also assist students.

 

Unit 27: Work Experience in Business

 

This practical unit will require learners to investigate, plan and carry out 40 hours of work-related learning in an appropriate and safe manner. Learners are encouraged to research a number of appropriate work experience placements before securing a final placement.

 

This unit is internally assessed through two assignments.

 

*Due to Covid restrictions we may have to change this final unit. This will be reviewed in January 2021.

 

 

 

Summer exam season begins –  students will resit  Unit 2 and Unit 3 if required.

 

 

 

Impact

 

The Business department aims to make a positive impact by helping to develop well rounded, self-regulated pupils who have workplace skills which in turn will contribute to their economic wellbeing. Our business curriculum contextualises learning through the use of real-life situations and problem solving scenarios. The impact of our curriculum will be assessed each year using data from exams results analysis, mock results, checkpoints and end of topic tests.

 

At key stage 3, assessments are completed at the end of the delivery of each topic where students’ key knowledge and skills that have been developed through the topic area are assessed through the completion of an end of topic test. Past papers are used for assessment of RO64 and current grade boundaries will be used to assess students’ progress.  All of the assessment data is collected on a departmental mark book and teachers’ data tracking system and will inform future teaching and learning.  As this course has two coursework units, tasks will be set from the official exam board assignment.  Coursework submissions deadlines will be set and teachers will give feedback to students on how to maximise their coursework outcomes.  This assessment takes place at regular intervals throughout the course. At key points throughout the academic year (determined by the school) mock examinations will take place. These examinations will test knowledge and skills across modules in RO64 and are assessed using examination mark schemes and grade boundaries (KS4). The results will be reviewed to identify student’s areas of strength and weaknesses which will then be addressed accordingly. This includes re-teaching topics and offering timely interventions for underperforming pupils.

 

For key stage 5, a similar sequence is used, though there are more opportunities to practise exam style questions which are marked according to the exam requirements. Mock exams will be analysed to identify key areas that need re-teaching. Extra support will be given to enable students to achieve their target grades. Students will be monitored closely to identify underperformers when completing coursework, and guidance and extra one-to-one support provided to close the gaps.

 

There are opportunities during the teaching and learning phase to give learners practice in developing employability skills in three main categories which are cognitive and problem-solving skills, intrapersonal skills, and interpersonal skills.  The key stage 5 curriculum provides transferable knowledge and skills that prepare learners for progression to university. The transferable skills that universities value include the ability to learn independently, the ability to research actively and methodically and being able to give presentations and being active group members. BTEC learners can also benefit from opportunities for deep learning where they are able to make connections among units and select areas of interest for detailed study. As the curriculum is delivered in a vocational context, learners can develop the knowledge and skills required for particular degree courses, including effective writing, analytical skills, creative development and preparation for assessment methods used in degrees.